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Lake Tahoe Central Reservations Moves to InntopiaCRS Central Reservations Software.
New ASP call center technology replaces existing legacy system.

Stowe, VT - November 12, 2004 - - Inntopia today announces that Lake Tahoe Central Reservations (LTCR) has chosen InntopiaCRS for its central reservations technology.

InntopiaCRS, the new destination call center system designed by Internet reservations leader Inntopia, combines the flexibility and scalability of a hosted application with the sophistication of client/server call center applications. The system allows for third party suppliers, lodging and non-lodging, to maintain rates and availability through a simple browser-based administrator. This inventory is then available for dynamic packaging at the call center, as well as through the destination’s website and through major GDS distribution channels.

"We designed InntopiaCRS especially for destination call centers like the Lake Tahoe Central Reservations," notes Trevor Crist, president of Inntopia. "With InntopiaCRS, it’s easy for third party suppliers to manage their own rates and availability, which means there’s a substantial reduction of administrative time and costs at the call center. And, because InntopiaCRS is built on the Inntopia platform, those suppliers’ inventory can be distributed out through Inntopia’s extensive distribution network, which includes all major ADS and GDS systems. Lake Tahoe is a premier destination, and we are very pleased that LTCR has selected us as their technology provider."

InntopiaCRS features include intuitive agent screens, robust source tracking, flexible reporting, automated billing and commission processing, and support for dynamic packaging and sales of a wide variety of travel products. It allows call centers to lower their administrative overhead, while offering expanded distribution options to their suppliers. "Inntopia has a great track record in the destination reservations market and they understand our business needs, so choosing InntopiaCRS was an easy decision," said Andy Chapman, Tourism Director for LTCR. "It allows our agents to spend more of their time taking reservations instead of spending their time managing supplier accounts. Ultimately, everyone will benefit from this decision – our agents, our suppliers and our customers."

For more information about InntopiaCRS, call Sterling Valley Systems toll-free, 1-877-740-4143.

About Inntopia
The Inntopia reservation system has been in use since 1998, making it one of the oldest and most trusted Internet booking engines on the market. Inntopia users include independent lodging properties, hotel groups, central reservation agencies, destination marketing organizations, and independent web developers. Inntopia is owned by Sterling Valley Systems, Inc, located in Stowe, Vermont.

About Lake Tahoe Central Reservations
Lake Tahoe Central Reservations is owned and operated by The North Lake Tahoe Resort Association, the umbrella organization for the Tahoe North Visitors and Convention Bureau and the North Lake Tahoe Chamber of Commerce. The association was formed in July 1996 when the preceding organizations merged. The intent of the merger was to create an organization that would market and promote the area, while devoting time, energy and resources to improving the region's infrastructure. The NLTRA is a nonprofit public-benefit corporation.

Contact:
Trevor Crist
Sterling Valley Systems, Inc
802.253.2905 x102
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