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Big Bear Lake Resort Association Switches to InntopiaCRS for Call Center Reservations.
Resort Association latest destination to move to the Inntopia call center platform.

Stowe, VT – October 3, 2005 - Sterling Valley Systems, Inc., operators of Inntopia, today announces that the Big Bear Lake Resort Association in Southern California, has chosen to switch to InntopiaCRS for its central reservations call center technology. The move mirrors a switch that many destination resorts have made in the last year to this ASP platform.

“We’re seeing a greater demand in the destination marketplace for the InntopiaCRS model, as supported by the nearly half dozen resort associations to turn to us in the last year,” shares Inntopia president Trevor Crist. “I think that these groups see the technology as very flexible, easy to use and train on, and scalable.”

InntopiaCRS is a hosted, browser-based model that integrates the call center seamlessly with Internet reservations at the reservation center’s Web site and GDS and IDS providers, allowing for greater distribution of inventory. The system also makes it easy for both agents and guests to dynamically build packages with lodging, activities and air bookings.

“We chose to switch to InntopiaCRS for many reasons,” says Cherie Scott, director of visitor information services for the resort association. “Mostly we think that this product is well aligned with our goals for future growth. It will be easy to train our agents and our member lodging and activity providers, we can utilize all the power of the Web, and we’ll have a robust in-house solution that will meet our guest and member needs.”

The installation date of InntopiaCRS is November 1, 2005, in advance of the busy winter ski season.

About Inntopia
The Inntopia reservation system has been in use since 1998, making it one of the oldest and most trusted web-based reservation systems on the market. Inntopia users include independent lodging properties, hotel groups, central reservation agencies, destination marketing organizations, and independent web developers. Inntopia is owned by Sterling Valley Systems, Inc, located in Stowe, Vermont.

About Big Bear Lake Resort Association
Big Bear Lake is a unique mountain resort community located 100 miles northeast of Los Angeles and surrounded by the San Bernardino National Forest. About 21,000 residents make their home there full-time. The community is full of recreational opportunities such as fishing, water sports, hiking, mountain biking, horseback riding, tours and skiing and snowboarding. It's home to one of the nation's only alpine solar observatories. Big Bear also features a public zoo, a nine-hole golf course, seven public campgrounds, great restaurants, entertainment and lots of shopping.

Contact:
Trevor Crist
Sterling Valley Systems, Inc
802.253.2905 x102
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