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Tourism Sun Peaks in British Columbia Chooses the Inntopia Product Suite for its Call Center and Online Reservations. Stowe, VT, July 10, 2007 Sterling Valley Systems, Inc., operators of Inntopia, announces that Tourism Sun Peaks, the destination marketing organization for Sun Peaks Resort, has selected Inntopia.CRS for its Central Reservation Center and Internet Booking Engine. Founded in 1996, Tourism Sun Peaks is mandated to promote the destination and resort of Sun Peaks British Columbia to the world. As a not-for-profit, membership-based organization, with over 1000 members Tourism Sun Peaks represents accommodations, attractions, restaurants, retail and home owners in the area. Their role is to promote the destination, increase visitation, develop new markets and enhance the resort’s economic impact by developing marketing, communications and promotional programs aimed at individual visitors, leisure travel, the convention market, weddings, clubs, schools, and the group tour market. "We are very excited to partner with Inntopia," states Christopher Nicolson, President of Tourism Sun Peaks. "Their technology will increase our ability to dynamically package our member’s inventory and seamlessly offer that to our guests, through our multiple sales channels." Sun Peaks Resort is a four season destination resort located in the interior of British Columbia near Kamloops. In winter, Sun Peaks is British Columbia’s second largest ski area with three mountains surrounding an intimate ski-in, ski-out village. In other seasons, Sun Peaks offers a diverse range of leisure activities including 18 holes of golf as well as numerous events and festivals. Tourism Sun Peaks offers comprehensive vacation planning and packages to guests, for year round mountain enjoyment at Sun Peaks Resort. Inntopia.CRS is a hosted system that integrates this diverse range of suppliers and enables them to be reserved, in real time, both online and through the call center. Nicolson adds that "The combination of the Inntopia reservation system and their customer support team will allow us to focus more completely on our core mandate and primary role of marketing Sun Peaks Resort to the world." Trevor Crist, CEO of Inntopia says, "Partnering with Tourism Sun Peaks is a terrific opportunity for us, they have a well deserved reputation for providing fantastic service to their guests and we are looking forward to doing our part to make this process easier for them." Inntopia is an innovative travel technology company that provides its partners with fully integrated reservation solutions including a robust and flexible CRS, a dynamic packaging and pricing booking engine and a powerful supplier extranet. Inntopia users include central reservation agencies, destination marketing organizations, resort associations, property management companies and tour operators. Owned by Sterling Valley Systems Inc., Inntopia is located in the destination resort of Stowe, Vermont. For more information on Inntopia please contact Jim Lilly, jlilly@inntopia.com, (802) 253-2905 ext 122 Located less than 5 hours from Vancouver and the US border, Sun Peaks Resort offers four seasons recreation vacationing as BC's second largest ski resort with three distinct ski mountains in a 35,000-acre playground with diverse terrain ranging from powder filled alpine bowls to award winning groomed cruisers and unique glade skiing. Features include the ski in/ski out full service village, downhill and cross country skiing, dog sledding, Cat skiing, sleigh rides, snowmobiling, outdoor hockey and skating, hiking, fly fishing, mountain biking, tennis, horseback riding, and golfing at Sun Peaks' new 18-hole course. For more information on Tourism Sun Peaks, please contact Ashley Tait, Tourism Sun Peaks, (250) 578-5463, atait@sunpeaksresort.com ### Contact: Jim Lilly Sterling Valley Systems, Inc 802.253.2905 x122 Contact |
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