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Stowe Central Reservations Increases Reservations with InntopiaCRS.
Reservation center sees 66% increase in reservations in first full month using InntopiaCRS.

Stowe, VT - February 14, 2005 -- Stowe Central Reservations reported an increase of 66% on reservations booked in the month of January, the first full month they used InntopiaCRS for phone and Internet reservations.

Implementation of InntopiaCRS began December 6, and was completed on December 17. “The Central Reservation staff loves the Inntopia system,“ says Julie Hickory, Sales Director for Stowe Central Reservations. “It is extremely user friendly, fast and functional. Property information, photos, rates, availability, and policies are quickly accessible, which allows the agents to be more productive. Our member properties are also finding Inntopia easy and even fun to use. Many are reporting an increase in bookings.”

InntopiaCRS is now the primary reservations system for both phone and Internet reservations. InntopiaCRS also enables dynamic packaging of non-lodging inventory. In other words, non-lodging members such as ski rental shops and tour operators, can easily offer bookable inventory at Stowe Area’s website and through their call center.

“We are happy that we could make this happen quickly so that they could be up and running with the new system prior to the busiest time of the year,” offers Trevor Crist of Inntopia. “The strong growth is very encouraging, and is sure to accelerate as non-lodging suppliers are brought on board.”

For more information about InntopiaCRS, call Sterling Valley Systems toll-free, 1-877-740-4143.

About Inntopia
The Inntopia reservation system has been in use since 1998, making it one of the oldest and most trusted Internet booking engines on the market. Inntopia users include independent lodging properties, hotel groups, central reservation agencies, destination marketing organizations, and independent web developers. Inntopia is owned by Sterling Valley Systems, Inc, located in Stowe, Vermont.

About Stowe Area Association
The Stowe Area Association’s mission is to market and sell the natural beauty of Stowe, its cultural and recreational opportunities and member businesses, while simultaneously enhancing the quality experience for its guests and the quality of life of the residents, in a manner which improves the economic well-being of the community and consciously promotes environmental integrity. SAA maintains a full-service reservations call center and information center at its physical location and through its Web site, www.gostowe.com.

Contact:
Trevor Crist
Sterling Valley Systems, Inc
802.253.2905 x102
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